Category Archives: Uncategorized

Israel’s Right to Defend Themselves

In the past few weeks, it has been clear that Israel has been attacked and forced to defend themselves from Hamas.When Hamas fires rockets into Israel, they are not aimed at military or specific targets, but fired blindly so that they cause as much much fear and terror as possible. They can land anywhere and can kill anyone at any time.

Israel has chosen to strike back with major force and with an unrelenting ferocity.With the deaths of Israeli students, their government have chosen to do what it can to end these attacks. They are tired of being attacked and are now shooting back.

The biggest concern is that when Israel fights back, Hamas chooses to hide behind women and children and they try to draw fire so that the most civilians, women, and children are harmed or killed. They know that the western press will find this disheartening and blame Israel for it. So, Israel has done what it can to save as many innocent civilians from harm. They have tried the roof-knock process (firing an inert bomb on target, allowing innocent people to flee the building before a real bomb is dropped). This hasn’t worked very well, but it shows that Israel is willing to warn innocent people that a bomb is coming and at least give them the choice to flee or not.

Another question is the premise that Israel should only match firepower with like firepower. If Hamas fires a rocket, Israel can only fire a rocket in return. This is really being dishonest as you never return like power, but with enough power to make the attack stop. If it is just a rocket attack back and forth, it will never end. Only until one side runs out of munitions will it end.

A major point that needs to be brought up is that Israel is a modern democracy and Gaza is ruled by Hamas that has shown not to be either modern nor a democracy. Israel wants peace and Hamas wants Israel gone. This is the biggest reason Israel must always reserve the right to defend itself. Nowhere in the world is there a country that has as many targets on it as Israel. From inception, Israel has always been the attacked both politically and militarily.

If you want a clear understanding of the situation with Israel and the countries around it, ask yourself this question. If Israel were to forever lay down their arms, What would happen? If Hamas were to forever lay down their arms, what would happen? If Israel lays down their guns, they will cease to exist. If Hamas were to lay down their guns, there would be peace in the land until the next enemy of Israel shows up. It is that clear.

Dennis Prager explains it very easily and clearly:


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Benefits of a Financial Plan

When plotting a course from any point in your life to retirement, there needs to be a plan. If you have no plan, how do you know if you are on track to reach whatever goals you wish to have? A plan lets you know if you are able to reach your goals, how close you are, and if you need to make any necessary changes, To create a plan, there are 3 major steps to include. Establish where you are today, what your goals are when you retire, and the path to get from today to retirement.

Step 1: Today

To create the plan, you need to have a starting point. You need to understand your current situation and what you have. Your current status includes, your assets such as cash, savings, investments, possessions, and anything of value that does not fall into the previous list. You can divide them into those categories as they will be identified as having a different benefit to your financial plan. Next, you need to list your liabilities or debts. These include all loans, credit cards, and anything in which you owe to somebody else. It can include money, services, or anything of value.

The plan should then identify your assets that can be used to off set your short term liabilities, such as credit cards and other short term loans. This will allow you to reduce those types of debt that usually carry a higher interest rate. By eliminating loans and debt with high interest rates, you allow yourself to keep those loans that may benefit you to keep. These are usually low interest, long term debts that can allow you to pay them off slowly and use the money you spend on other debts to be put into to short and intermediate term savings, as well as retirement investments.

Step 2: Retirement Goals

After you identify where you are today, you need to understand where you want to go. When you plan a trip across the country, you have a destination in mind. If you live in Los Angeles, and you want to go to New York, then you have set your goal. But, a part of that goal is to select a desired date. If you want to get to New York in 7 days, you will use a different means than if you want to get there in 1 day. Just like that trip, you will need different products to reach your goals. Another point to know is what kind of lifestyle do you want when you retire. Do you want to live the same lifestyle as you do now? Do you want to travel more? Relax more? Take up a new hobby? There are many things to consider when you make your retirement goals.

Some things to keep in mind when you create your list of goals, is to understand that inflation and taxation will affect the value of the money you need in the year you retire. $1million today will not buy what it will in 20-30 years from now. If you can live fine on $8,000 a month, you may need more than that to live in 30 years. Conversely, you will not have the debts and payments that you have today either. If you play your cards correctly, you may not have a mortgage, student loans, and kids to feed and clothe. So taking into account the future value of money and the understanding of what you will probably not be paying in expenses, you can come up with a number that you can live on and enjoy your retirement. Remember, as you go along, you will be revising your goals so you can get a better fit as you get close to actual retirement.

Step 3: Getting from Here to There

Now that you know where you are and where you are going, you need to plot out how you are going to get there. This is where the hard work comes in. This is where you get a professional to help you create this plan. First, you will need to calculate your disposable income (DI). This is the dollar amount you have left over from your paycheck and all other forms of income and subtract all your expenses. By knowing your DI, you can then take the steps necessary to eliminate your bad debt and increase your savings and investments.

Professionals have financial calculators that will show you how much you will need to save in order to have your goal reached. These calculations will take into consideration income, raises, inflation, investment return and goals. If you can afford the monthly amount it gives, then you are in good shape to start saving and planning what you will do in retirement. If you cannot afford the number, then you have some work to do to reduce your expenses and/or increase your income.

Expenses are required like utilities and taxes, are necessary like credit card payments and other things you need on a monthly basis to live comfortably, and there are expenses that are derived from wanting to enjoy things. The first you need to look at are those expenses that can be cut just by living a little lower than your income. A few less meals out, a few less trips to Las Vegas, a few less trips to the mall to buy the thing you can live without. As you revise your monthly budget, you will get a better idea of how realistic your goals are and if you need to push back retirement a few years or by lowering your lifestyle once in retirement.

As with that trip to New York, I mentioned, you cannot setup a plan and just go on auto-pilot. Maybe you want to visit the Grand Canyon, Texas, and Atlanta on the way. If you do, then you need to revise the plan. You need to do an annual analysis of the plan to see if you need to make adjustments. Maybe you got a raise, maybe you had a child, maybe you won the lottery. Change happens and by doing these reviews, you can make adjustments along the way and revise your goals if necessary. Who knows, your investments gave you a few good years, now you can move your retirement date up a year and increase your monthly income by $1000. Who know, but without a plan, you may never realize how close or far your retirement is.

Your financial professional will keep you updated on your plan and you will always be aware of if you will be retiring at 60 with a boat load of income, or having to wait until you are 73 and living with your kids. But, by waiting too long, you are just putting off that information until it is too late. The sooner you start saving, the better you will have in retirement and the sooner you realize how much you need to save, the better you will live between now and that date you set.

How Much Does It Cost to Hire a Pricing Manager?

By Michael Vargas

How many times do you think that question is asked in medium to large companies that specialize in wholesale and/or retail operations? Probably many times a year. Keep in mind that in this country the cost of hiring, training, paying, and supporting a mid level manager can be upwards to $100,000 to $200,000 per year depending on the level of support and requirements. Will he or she need to travel? Will he or she need to have advanced software? Will he or she need to attend pricing seminars? Will he or she need to belong to the best pricing organizations? These all have a way of raising the cost or having a good pricing manager on staff.

Keep in mind the costs of not having one. Prices are managed by Executives, marketing, purchasing, sales, finance, IT, etc. Who has a hand in determining what is best for the company and/or their department? Who is the final arbiter when the final price needs to be applied in a given situation? How do you know it is the best price? Executives want to raise the price to keep margins up. Sales want to increase sales by lowering the price. Finance wants margins up, while purchasing wants to raise volumes so they can get better discounts. Who can come in and be independent enough to make the decisions to benefit the company and not just individual departments?

But what is the benefit of having a good pricing manager? Pricing has many facets. By having a person that understands all those facets, or at least most of them, can be extremely valuable to any company. Imagine a company that has 40,000 sku’s. What if that company has 200 vendors? Who is going to manage that many items? Who will be able to spend the time necessary to make mass changes and analyze the volume of such a number?

Velocity Pricing

There are many ways a company can create a quick pricing scheme to change pricing to give the biggest impact with the least amount of worry. One of these is a policy called “velocity pricing”. Take the products that are the most elastic (least chance of losing business from a price increase) and raise the prices a moderate amount and you will see a small gain in margin.

On the face of this policy, it sounds great. Imagine plugging the bottom 30,000 items into a quick pricing model, take the results and immediately change the prices in the system. Just like that you spent 4 hours and got a quick return of 300% on your time investment. I can see many mangers jumping at that kind of operation. Do that 3 or 4 times a year and you can see a tidy return on not having the need to hire a pricing manager. But what about the downside? How do you know it is working as it is advertised? After 4 times, you are starting to see a 200% return, then a 150% return, then a 75% return, etc. What could be going wrong?

The problem is that you are investing time on the front end, but not on the back-end. Had you done the analysis, you would have seen you were incorrectly pricing similar items. This was causing confusion with the customers. You also noticed that the lowest of the products were priced so high that they would always stay in the category to be priced even higher. Since the system looked at volume, it would see that these products would warrant a price increase when the opposite was needed drastically.

Direct Benefits

The direct benefits of having a Pricing Manager are being to have those products that impact your business the most (80/20 rule) would be given the most attention. Those that do not impact your business could be managed on a larger scale. Take the example of velocity pricing (raise price based on volume). Imagine if you had a person that would modify the pricing model to add a modifier to lower the price if the volume was negatively impacted. Also add a modifier if the price exceeded certain market levels. Also, take the time to make the changes similar for items within certain categories. If a 3″ model goes up 2%, then so should the 4″, and 5″ models. This keeps them in order and you are not charging more for a 3″ model than a 5″model.

More benefits is being able to use standard pricing ideas. Regional pricing for certain regions in the country. Certain areas of the country place a different priority on price as opposed to service. Promotional pricing to see which products are best used during sales periods. Paired products to use to increase margins on products that are purchased along popular items. This allows the company to improve margins on items that would normally never see an increase. Tiered pricing based on the size and purchase volume of the customers. This could potentially be the best way to improve margins as well as give the sales staff a great tool to promote more business with many customers. Imagine telling a customer on the cusp of the next level that if he raises his volume another 2%, he could see a 5% discount? Although the margin would go slightly down, your overall profit would go up.

End of life pricing also known as clearance pricing. With many wholesalers and retailers, there are always a list of products that were a great idea at one time, but have since been relegated to the back of the warehouse. These products are costing you money in warehousing, inventory, and lost opportunity cost since you could be buying a better product to sell. Being able to price products that need to be sold quickly can be a big benefit. This is especially true when the number of items grows into a problem with warehouse space or inventory time.

One time pricing opportunities can be a time when you can raise prices when all your customers are expecting a price increase. Once or twice a year, your most popular products are going to see a price increase from your vendor. Since this would be seen across the industry, the customers that use the product the most would be prepared for that increase and adjust accordingly.

Putting a Price on the Benefits

Many times when a Finance Manager or a President is given the question, they want to know the bottom line. What can I expect to gain from a $200,000 investment? If you get a person with 5 or more years of experience, you can expect to see the opportunity to gain all or most of the things mentioned above. If you used tiered pricing the gain would be close to a 1-2% margin gain. Depending on how the margins are set, this could translate to a 1% gain to the bottom line profit. So, if a $200 million company implements this one tool, they can see a $2 million dollar gain in profit. That is a 900% return! Now add the other tools suggested. If all are implemented, that return would skyrocket.

So, if the company is not using any of these tools, or are using some of them without any back-end analysis, then the cost of not having a Pricing Manager is weighing the company down. There should be no reason that a mid to upper level company would not have a dedicated person that managed the pricing. Having a well-trained, experienced person would be invaluable and would make your sales staff, customers, and executives much happier.


Michael Vargas is an experienced Pricing Manager with 11 years of pricing support and 5 years of direct pricing experience. He has worked in various industries, roles, and has contracted his expertise to add over $1 million to the bottom line at a medical devices company. He has been seen many different styles of pricing and has both updated current pricing schemes and created new pricing from scratch.  By using his analytical style at improving margins, profits, and sales, he has shown that the right Pricing Manager is all in the person you choose and the flexibility of accepting new and outside-of-the-box ideas.

Profit from Blogging as a Full Fledged Business Model

Blogging is, for all intents and purposes, such an adaptable system that it can be used for a wide range of applications – not the least of which being in marketing.

But you should realize that there is a vast difference between using a blog to market a single product, and turning a blog into a full fledged business model. Depending on your prior experience, you may find that this is quite easy to do – however, the majority of online marketers (especially beginners) would not.

Anyway, the trick to turning your blog into an actual online business is to look at it from multiple angles and ensure that each and every aspect of your blog is properly sorted out to perfection. If you wish to do that, these are the areas that you should be glancing over:

1. Traffic

More traffic means more potential customers, which means more possible sales. As such, traffic is without a doubt the first thing that you need to be concerned about – it’s what will sustain your business. Fortunately, blogs are great traffic magnets, so as long as you’re posting regular (and valuable!) content as well as pursuing other traffic generation means, you should have few problems.

2. Niche Research

Almost all the blogs run by beginners end up being ‘niche interest’ sites. To take this a step further, you need to firmly distance yourself from that image and start to become a ‘niche authority’. For this to happen, you’ll really have to know your niche inside out – and that means research. Course, there are many ways in which you could carry out this research, and honestly the best way is to simply talk to people in your niche.

By figuring out the problems, needs, and desires of the people within your niche, you’ll then be able to cater your blog specifically to them, and that will slowly but surely transform your blog into an authority on the matter. Other things, such as having your own product line, also help – but that’s a different story altogether!

3. Product Lines

Marketers market products. Businesses create and then market products. Having your own product lines is not just profitable, but it will also boost your image and authority (as we mentioned just a minute ago!). Multiple product lines will allow you a lot of other options too, such as leveraging, which will undoubtedly help.

4. Business Plan

End of the day, the final discerning characteristic of a business is that you need to have a business plan. Everything that we’ve talked about so far must be planned out and linked together – along with other things too. Basically, you need to know where you’re going to get your potential customers (i.e. traffic), what you’re going to market to them, how you’re going to market to them, and how you’re going to continue marketing to them (possibly list building!).

Take into account all of this, and you should be able to profit from your blog as a full fledged business model, and maybe even earn thousands and thousands of dollars a month like the true professionals do!

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Affiliate Marketing And Market Research

Now that many people’s finances are getting even tighter due to the recession, the idea of making money online is getting even more attractive, and one of the first things many people hear about is something called “affiliate marketing.” While there is a enough information out there to overwhelm most people at first, the basic concept is fairly simple.

Market research is the first step in the process.

First, you must research markets you are interested in. This is your most important starting point, and you can do this by finding out what your potential customers are looking for. This is the essence of “keyword research” – finding the actual words or phrases people type into search engines to find answers to their problems, and you can be sure that if you do not do your research, you will regret it later.

By finding and using keywords that consumers are actively entering into the search engines, you will be able to help your websites and landing pages rank higher, generating a nonstop flood of organic, targeted traffic.

Keyword research doesn’t have to be a difficult task, however. Start with the free Google Keyword Tool, which can be found by searching for “Google keyword tool external,” and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.

Click on “get keyword ideas” to generate a list of keywords and gauge the competitiveness of the the market by taking a look at the number of times people are searching for your main keywords per month.

What you want to do is find a market with existing demand that also has existing competition and products readily available, but not so competitive that ranking highly is next to impossible.

What’s important here is that you remember there must be an audience for whatever you choose to market. Since you are an affiliate, your costs for entering a market are not very high, but it’s still a good idea to take the time to do niche research in order to avoid wasting your time.

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