Blogging is, for all intents and purposes, such an adaptable system that it can be used for a wide range of applications – not the least of which being in marketing.
But you should realize that there is a vast difference between using a blog to market a single product, and turning a blog into a full fledged business model. Depending on your prior experience, you may find that this is quite easy to do – however, the majority of online marketers (especially beginners) would not.
Anyway, the trick to turning your blog into an actual online business is to look at it from multiple angles and ensure that each and every aspect of your blog is properly sorted out to perfection. If you wish to do that, these are the areas that you should be glancing over:
More traffic means more potential customers, which means more possible sales. As such, traffic is without a doubt the first thing that you need to be concerned about – it’s what will sustain your business. Fortunately, blogs are great traffic magnets, so as long as you’re posting regular (and valuable!) content as well as pursuing other traffic generation means, you should have few problems.
2. Niche Research
Almost all the blogs run by beginners end up being ‘niche interest’ sites. To take this a step further, you need to firmly distance yourself from that image and start to become a ‘niche authority’. For this to happen, you’ll really have to know your niche inside out – and that means research. Course, there are many ways in which you could carry out this research, and honestly the best way is to simply talk to people in your niche.
By figuring out the problems, needs, and desires of the people within your niche, you’ll then be able to cater your blog specifically to them, and that will slowly but surely transform your blog into an authority on the matter. Other things, such as having your own product line, also help – but that’s a different story altogether!
3. Product Lines
Marketers market products. Businesses create and then market products. Having your own product lines is not just profitable, but it will also boost your image and authority (as we mentioned just a minute ago!). Multiple product lines will allow you a lot of other options too, such as leveraging, which will undoubtedly help.
4. Business Plan
End of the day, the final discerning characteristic of a business is that you need to have a business plan. Everything that we’ve talked about so far must be planned out and linked together – along with other things too. Basically, you need to know where you’re going to get your potential customers (i.e. traffic), what you’re going to market to them, how you’re going to market to them, and how you’re going to continue marketing to them (possibly list building!).
Take into account all of this, and you should be able to profit from your blog as a full fledged business model, and maybe even earn thousands and thousands of dollars a month like the true professionals do!
If you’re tired of barely scrapping by and are ready to finally make some money online with blogging, you need to check out Bloggers Payback.